{"id":14292,"title":"Circular Design","description":"Reusability\nOrganic production massively reduces the carbon cost of materials, and, better still, we can reutilise the material we have already got to reduce emissions further. Our Remill technology enables us to make new products from worn out materials instead of creating them from scratch every time. This is what we mean when we talk about circular design","content":"

Reusability<\/h2>

Organic production massively reduces the carbon cost of materials, and, better still, we can reutilise the material we have already got to reduce emissions further.\"\"
Our Remill technology enables us to make new products from worn out materials instead of creating them from scratch every time. This is what we mean when we talk about circular design.\"\"The recycled tees and jumpers that we design are made with organic cotton that has been sent back and remade. This reduces the material required to make a new yarn by using the material we already have. And by only printing what people need when they need it, waste is designed out in our factories at every stage.<\/p>

Waste saved is carbon saved.<\/h3>

Every one of our products has a label like this, which our customers can scan to see instructions for sending back their items to be remade.\"\"And we do not stop there. We even use renewable energy powered web servers up in the cloud. This is the GCP cloud server in the Netherlands, where our site is hosted. It\u2019s nerdy. And it\u2019s carbon neutral.<\/p>

It\u2019s a detail but an important one that shows how we\u2019ve taken a root, leaf and branch approach to this issue.\u00a0<\/p>

Organic raw materials<\/h2>


To make farms more productive, the business as usual approach is to pump fertilisers into the ground, pesticides into the air, and in some cases, artificially heat and light plants to increase yield. Economically it makes sense because neither the cost of throwing stuff away when it is worn out, nor the climate cost of energy is costed in. But it\u2019s insane. Because the amount of energy, water and transport used, and the pollution that is created, is expensive for our environment and the people within it. This is not acceptable to us, because we do not want our products to cost the Earth. That\u2019s why we take a different approach.<\/p>

Organic agriculture is a fundamentally different approach. It means letting plants grow naturally - using techniques the way nature intended them. Instead of pesticides, co-planting crops distract bugs. Instead of fertiliser, well, you have options.<\/p>

Like cow poo.<\/h3>

And clean soil means that farmers can grow onions and food in the dry season instead of needing to irrigate water. So instead of creating carbon, these crops absorb it. Soft, kind to skin and a positive solution for our climate.\"\"

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